OUR Company
Inspiration
As the Chairman of Thep Pratan Herbs Co., Ltd., I proudly state, "Our company is unlike any other." The unique distinction lies in our company's dual mission. It's as if we are navigating two paths simultaneously, which I will explain in order.
I, Dr. Parinya Jaiyen, write under the pen name "Sri Sakaya Asoka" for all my published books. I've walked the spiritual path for nearly my entire life. I've followed the teachings of the Buddha: the "Noble Eightfold Path," summarized as "generosity, morality, and meditation," or in mental terms, "calmness and insight."
I realized the value of herbs during the COVID-19 crisis and saw the chronic illnesses, like chronic kidney failure, that destroy lives and wealth—my own parents suffered from it, needing lifelong dialysis every week.
One time, my disciples and I raised funds to save children with heart valve defects, requiring donations of 50,000 baht per life. We saved nine children, which marked the beginning of Thep Prathan Herbs Co., Ltd.
OUR Mission
Thep Prathan Herbs Co., Ltd. has two primary goals:
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Establish a dialysis center for the underprivileged at no cost.
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Launch a skincare business using herbs as raw materials under the brand NALANYA HERBS.
15% of the net profit is allocated to the Sri Sakaya Asoka Fund to establish the "Sri Sakaya Asoka Dialysis Center." Once operational, 20% of the net profit will be directed to the fund for management and other charitable activities.
Achieving the success of Thep Prathan Herbs Co., Ltd. in business is essential to fulfill our charitable goal of establishing the dialysis center. This represents the "two paths" we are navigating.
This is the "inspiration", the root of our business philosophy, research, and product development.
It answers the question,
What is the purpose of our company?
"Because our company is unlike any other."
OUR Vision
What is the Purpose of Thep Prathan Herbs Co., Ltd.?
We have clearly and definitively answered this question, as evidenced in our story of “Inspiration.”
The modern world is unlike the old one. Everything is changing rapidly due to technology (especially AI) and severe environmental changes (Climate Change), leading to a full-scale “global warming” scenario. The "Green" aspect is essential in every production process, and productivity relies increasingly on a strong "Green" presence. This is the direction that the new world must take—a world that demands innovation for co-existence among all nations. Globalization has passed, and new-age businesses will differ because consumer markets have changed. New businesses must be ready to start anew, leaving behind old practices to survive amidst the evolving consumer markets.
Analyzing the ongoing changes, the “health and beauty” business consistently holds the second-largest market share after consumer goods, across all eras and consumer market changes. The skincare cosmetics market grows annually, both domestically and internationally. Thep Prathan Herbs Co., Ltd. employs the "Five Force Model Analysis" to evaluate "the competitive potential of the skincare cosmetics market."
Why Choose the “Skincare Business”?
Outsourcing in Modern Business
A key aspect we need to analyze beyond using business tools is understanding that “starting a business today is significantly different from the past; it’s like night and day.” This refers to the emergence of “Outsourcing,” an unavoidable necessity for new-age businesses. Companies that analyze well and have a vision for quality outsourcing suitable for their organization can “create a significant strength—flexibility in business operations.”
Outsourcing has led Thep Prathan Herbs Co., Ltd. to decide on the skincare cosmetics business because of its “high flexibility” in operations, which is a “strength of the company.” We mitigate our weaknesses by using technology, especially Generative AI on all social media platforms. In summary, “flexibility is the most crucial strategy for modern business operations, as businesses today can collapse overnight.”
After thoroughly analyzing the competition in the skincare cosmetics market, understanding the company's weaknesses, strengths, obstacles, and opportunities, we use STP Analysis for clear target market definition, brand positioning in the consumer market, and deciding the business market size.
The use of Five Force Model Analysis and STP Analysis leads to one of the most critical strategies: Product Strategy. The key principle is “every product of the NALANYA HERBS brand must always have a competitive advantage over products in the same market.” The competitive advantages of NALANYA HERBS products include:
1. Price advantage
2. Innovation and differentiation
3. Meeting the demands of the modern consumer market (Great and Green Product)
4. Product value (lower price compared to actual quality)
3G Principles for Business Success
The business must create only GREAT PRODUCTS, not just Good Products.
The business must provide only GREAT SERVICE (implying the highest importance to customers).
Must have a GREAT TEAM.
Our Company Is Unique. We have witnessed the devastation caused by synthetic substances to our planet and living beings over the past two decades. In response, we have moved beyond synthetic materials in the production of “skincare cosmetics” by leading the way in producing “Natural Skincare to Global Brand Standards,” enriched with over 95% natural ingredients. We are the first and only Thai brand to successfully research and develop such products.
We recognize the value of the “jewels of the forest, which are herbs,” by meticulously selecting pure extracts from herbs with beneficial properties for sustainably healing and restoring skin health. These include pure extracts from Phyllanthus emblica (Indian gooseberry), Artocarpus lakoocha, and Centella asiatica (Cica).
Our Innovations and Product Excellence. We create Great Products using advanced nanotechnology, in collaboration with a research team from the National Nanotechnology Center, conducting research at the cosmeceutical level to Global Brand standards. We select high-quality natural ingredients, known as Premium Grade, for our production process, ensuring the best quality even at a higher cost.
Our Market Concept. Our marketing concept is that “telling the truth from research results to consumers is the core of NALANYA HERBS' marketing.” We position the NALANYA HERBS brand as a Global Brand, comparable to any counter brand in the skincare market.
Unique Brand Identity. NALANYA HERBS is the only Thai brand that uses three types of pure herbal extracts within Tri-HERBOSOME particles, for which we hold a unique patent. Supported by cosmeceutical-level research, we are transparent with consumers about our products.
Leading in Natural Skincare. NALANYA HERBS is the first and only Thai brand to elevate herbs to an international level, recognized for its Global Brand standards. Our Natural Skincare contains Tri-HERBOSOME particles as the active ingredient and over 95% high-value natural ingredients.
Commitment to Sustainability. NALANYA HERBS leads in producing Great and Green Products by surpassing synthetic substances and promoting sustainable skin health restoration. We meet the demands of modern consumers who prioritize “global warming” and “Green” values.
NALANYA HERBS
A brand that Thai people are proud of.
Responsibilities,
Duties, and Mission
The foundation of Thep Prathan Herbs Co., Ltd. is encapsulated in the narrative of “Inspiration.”
The true success of the company is not just in the business activities of the “NALANYA HERBS” brand or in the business of herbal and natural ingredient skincare cosmetics. The true success is “the establishment and official operation of a dialysis center for the underprivileged.”
The sustainability of Thep Prathan Herbs Co., Ltd. is a responsibility and duty, and it is a critical philosophy in the work of the management and all employees in the organization. For a company to be sustainable, it must always have a “business philosophy” as the foundation for its business activities.
Global Warming & Skin Health
Global warming is a global issue that directly impacts skin health and overall bodily health. Global warming and UV rays from sunlight stimulate the body and skin to produce a large number of free radicals, particularly activating melanocyte cells to produce an excessive amount of melanin, which severely harms skin health. These free radicals damage the structure of the skin's three layers, causing skin aging and dark spots.
Free radicals (oxidants) are also stimulated by UV radiation, heat waves, and environmental factors such as chemicals and PM 2.5 dust. These conditions significantly increase the production of free radicals. Therefore, “protecting and restoring skin health from free radical damage is a direct responsibility of Thep Prathan Herbs Co., Ltd.” through the research and development of skincare products containing over 95% natural ingredients and innovative sunscreens with antioxidant properties, alongside stimulating collagen protein production in the dermis.
Healthy Beyond Beauty
NALANYA HERBS researches and develops skincare products that offer more than beauty—they provide “Healthy Beyond Beauty.” We believe that “all skincare cosmetics must contain antioxidants to protect against the damage caused by free radicals that continuously affect the skin.”
In collaboration with a research team from the National Nanotechnology Center, NALANYA HERBS has discovered Tri-HERBOSOME particles from pure extracts of Phyllanthus emblica, Artocarpus lakoocha, and Centella asiatica. These particles, ranging from 80-150 nanometers, are created using advanced nanotechnology and protect against free radical damage while restoring skin health in five ways, known as Anti-Skin Aging:
Antioxidant
Anti-aging
Anti-wrinkle
Brightening
Moisturizing
Global Warming &
Innovative Sunscreen
The significant mission of NALANYA HERBS to society and consumers is “to sustainably care for and restore facial skin health with skincare products that provide more than beauty (Healthy Beyond Beauty) and elevate the value of herbs to a global level through Great and Green Products.”
Because the goal of Thep Prathan Herbs Co., Ltd. is “to provide valuable contributions to society, such as establishing a dialysis center for the underprivileged without any charge,” achieving business success through the NALANYA HERBS brand is crucial. The business of NALANYA HERBS must meet the needs of modern consumers, considering global warming trends and “Green” initiatives, moving beyond synthetic substances towards sustainable skin health restoration.
Global warming, particularly in Thailand, poses three main dangers from sunlight: UVA, UVB, and heat waves. These factors stimulate skin cells to produce more free radicals (oxidants), which degrade the structure of all three skin layers, causing dry, wrinkled, and dull skin, enlarged pores, and reduced moisture and elasticity, leading to skin aging.
NALANYA HERBS has researched innovative sunscreens that eliminate free radicals caused by global warming and restore skin health by stimulating collagen protein production by up to 77%.
The business philosophy of NALANYA HERBS,
which is the mission of Thep Prathan Herbs Co., Ltd., is
a responsibility, duty, and commitment:
“We provide care for good health, both internally and externally,
To consumers and society,
With products derived from the riches of the earth,
Thai herbs and valuable natural substances,
Through advanced nanotechnology research and development,
Offering health benefits to consumers
And being environmentally friendly.
NALANYA HERBS transcends synthetic substances,
Providing sustainable skin health care
In line with the modern global market trends of being Green.
We believe in the power of nature
Amid societal changes, regardless of time.”
PURPOSE
As stated in the "Vision of the Founders," "New-age businesses differ fundamentally from past business models due to significant changes in social environment, technology, communication, and consumer markets."
A crucial question arises for rapidly advancing modern businesses: "What value does your business provide to society? What is the purpose of your business?"
Thep Prathan Herbs Co., Ltd. was founded on March 14, 2022, with two inseparable primary objectives. The company can only achieve its true goal by simultaneously fulfilling both of these objectives:
1. Establishing a dialysis center for the underprivileged, free of charge. This is our primary purpose.
2. Founding Thep Prathan Herbs Co., Ltd. to operate a skincare cosmetics business using herbal extracts and natural ingredients. Our products must be innovative skincare cosmetics, utilizing pure herbal extracts and advanced technology in every product. Fifteen percent of the business profits will go into the “Sri Sakaya Asoka Fund” to build the dialysis center starting from the third quarter of 2026. Once the dialysis center officially operates, twenty percent of business profits will go into the “Sri Sakaya Asoka Fund” for effective management of the dialysis center.
If a businessperson asks, "What is the purpose of Thep Prathan Herbs Co., Ltd. that holds value for society?" the answer is a unique one that no other company can give. The purpose and goal of Thep Prathan Herbs Co., Ltd. are unparalleled.
Unique Contributions and Achievements
We aim to elevate herbs to the global stage through genuine Natural Skincare of Global Brand standards under the NALANYA HERBS brand. We use premium-grade pure herbal extracts and valuable natural ingredients, employing nanotechnology in the production process. This is the value that NALANYA HERBS offers to the Thai people, as it is the first and only Thai brand that can research and develop Natural Skincare to cosmeceutical standards comparable to or surpassing leading global counter brands, a source of pride for Thailand.
Elevating Herbal Medicine
We work to elevate state agencies related to skincare cosmetics to produce cosmeceuticals to Global Brand standards, as NALANYA HERBS is the first Thai brand conducting research and development at the cosmeceutical level.
Raising Government Standards
We aim to elevate businesses related to herbs by leading as an example in using advanced technology in the production process, harnessing the potential of pure herbal extracts to create innovative products from herbs.
Leading by Example
The project to establish a dialysis center for the underprivileged, free of charge, is the primary purpose and goal of Thep Prathan Herbs Co., Ltd. It represents a truly social enterprise, different from other companies that prioritize business first and consider social value mainly for sustainable marketing.
Dialysis Center Project
NALANYA HERBS leads in producing Great and Green Products according to modern global market trends. We address global warming and the need for sustainable facial skin health restoration for consumers, using pure herbal extracts and natural ingredients. We leave behind the remnants of synthetic substances from the old global market, moving towards natural sustainability.
Great and Green Products